Made In The Shade!

Believe it or not, some day soon the sun will come shining through. Are you prepared? We don't mean with your hotpant shorts and cute flipflops, we mean are you ready to protect yourself against the damages the sun can do? Cancer Research UK is launching its fab new campaign at Wireless called Made In The Shade, encouraging you lot to enjoy being out of the sun for once! With 'cool spots' around the country getting young people to get creative to win prizes, there's lots of good reasons to avoid getting a tan this summer. With a recent increase of 48% in the last 20 years of incidences of malignant melanoma occuring in 15-24 year olds, something has to be done. Will Best (current BLISS crush!), Alexa Chung and Mark Ronson are backing the campaign, check out what Will had to say on the matter below! Visit madeintheshadeuk.com for more info.